Traditional advertising refers to paid media that deliver marketing messages to mass audiences. These channels include television, radio, outdoor billboards, and print media advertising. The biggest benefit of traditional media sources, such as newspaper ads or television commercials, is that your marketing message is being shared with real people in real-time. Because people are not always online or out at establishments, traditional advertising can generate additional revenue alongside your other marketing channels.
A Direct Mail Program strategy is where we use a mail carrier service to deliver a promotional printed piece to your target audience. Using direct mail is an effective way to promote your brand to your target audience in a defined geo-targeted area. C3 Media offers a variety of direct mail programs to help increase open rates, resulting in more impressions that could lead to an increase in revenue.
Media buying falls into the paid media category and generally means the procurement of media space and time for displaying ad creatives. C3 Media’s media buying strategy is to find the right place, time, and context to deliver relevant ads to the target audience and increase conversion rates, sales, or brand awareness.
Experiential marketing uses modern forms of communication and person to person interaction for a different, more personal angle. There are so many products and services out there that companies need to market in a way that will grab consumers’ attention and stick in their minds. Experiential marketing provides a personal connection that allows consumers to remember the product or service. The end goal is to share product information with the consumer and influence them to make a valid purchase at a retail location. Examples would be trade shows, community events, and fairs.