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Supporting Shriners Children’s™ with Purpose-Driven Design

Shriners Children’s relies on clear, compelling communication to raise awareness, engage donors, and drive fundraising success. Over the past 12 months, a collection of print and digital materials were developed to support their mission, ensuring brand consistency while effectively telling the stories of the children they help. From brochures and donor engagement pieces to event promotions and digital assets, these deliverables played a crucial role in connecting with potential donors, corporate sponsors, and the general public.

Crafting a Cohesive Brand Experience

Every piece was designed with Shriners’ signature branding elements to maintain trust and recognition, ensuring consistency across multiple campaigns and initiatives. The designs featured emotionally compelling visuals that highlighted the children whose lives have been transformed by Shriners, paired with well-balanced layouts that created clarity while keeping the designs engaging. These materials were crafted with versatility in mind, allowing print assets to seamlessly complement digital platforms.

Transforming Complex Information into Impactful Messaging

One of the most challenging yet rewarding aspects of the project was designing the Farm Program brochure, which educates landowners about legacy gifting opportunities. The content was scattered across PowerPoints and video interviews, requiring a structured approach to present it in a way that was both clear and compelling. By strategically organizing the information and integrating strong storytelling elements, the final piece became an effective tool for engaging its target audience.

Driving Engagement and Strengthening Donor Connections

The success of these materials was reflected in increased donor engagement, improved event attendance, and positive client feedback. By ensuring a cohesive brand identity across all deliverables, Shriners Children’s reinforced trust with its audience while continuing to expand its impact.

Ongoing collaboration with Shriners Children’s underscores the importance of thoughtful design and strategic messaging—because when visuals and storytelling align, the result is not just brand recognition but real-world impact.

C3 Media is a perfect choice for your marketing, PR, or printing needs. The C3 team not only services their clients in a timely, efficient, and effective manner but they will also assist you with planning and strategy to ensure any campaign you have planned will be a huge success. I highly recommend them.”

Tony Laforgia

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