Crafting a Cohesive Brand Experience






Transforming Complex Information into Impactful Messaging
One of the most challenging yet rewarding aspects of the project was designing the Farm Program brochure, which educates landowners about legacy gifting opportunities. The content was scattered across PowerPoints and video interviews, requiring a structured approach to present it in a way that was both clear and compelling. By strategically organizing the information and integrating strong storytelling elements, the final piece became an effective tool for engaging its target audience.



Driving Engagement and Strengthening Donor Connections
The success of these materials was reflected in increased donor engagement, improved event attendance, and positive client feedback. By ensuring a cohesive brand identity across all deliverables, Shriners Children’s reinforced trust with its audience while continuing to expand its impact.
Ongoing collaboration with Shriners Children’s underscores the importance of thoughtful design and strategic messaging—because when visuals and storytelling align, the result is not just brand recognition but real-world impact.


