Updated and refreshed user journey
With a new builder and planned user journey, we provided 31 Days to Amaze with an exciting new website that features their partners in energizing new ways. Plus, the renewed user journey encourages users to further understand the mission behind 31 Days to Amaze.
Telling the story all year
Since they have a distinct partnership planning and fundraising season, we built alternate homepages that speak to the season. During the planning season, messaging and hierarchy are geared towards potential businesses and the impact of partnership. During the fundraising season, the homepage will speak to users looking to make an impact and shop while supporting Shriners Children’s. In addition to a new user flow, we incorporated a closer brand match to the parent company, Shriners Children’s, yet left it distinct enough to know that this program is different.
A Versatile Campaign
With the launch of the new website, we also developed a suite of informational and promotional materials designed to help 31 Days to Amaze attract and support partners. These deliverables included wall tags, window clings, posters, and buttons that partners could display to visibly show their support of Shriners Children’s. We extended the campaign into digital spaces as well, creating social media graphics not only for Shriners to promote 31 Days to Amaze, but also partner-specific graphics that allowed participating businesses to share their involvement and amplify the campaign. For partners seeking more tailored support, we created custom flyers, window clings, and social media assets to promote their offerings while reinforcing their participation in the program.
providing important context
Additionally, we developed three dedicated playbooks—one for Shriners locations, one for partners, and one for the Shriners—equipping each audience with strategies, resources, and best practices to successfully maximize the 31 Days to Amaze platform at a local or regional level. Built on insights gathered from the program, these playbooks demonstrated how participation could drive foot traffic, increase community visibility, and create meaningful impact for each business involved.
continuing the partnership
Overall, our partnership with 31 Days to Amaze has provided them with a strong foundation and engaging tools to secure new and exciting partnerships all year long.
