Robust event planning
We started six months out and built a roadmap that covered every touchpoint including digital, print, and experiential. The “Sing, Read, and SOAR” event identity gave the campaign a cohesive through-line built to carry into future years. We introduced the Super Readers illustrative brand extension which is a whimsical, story-driven creative campaign that added heart and personality while staying anchored in the Sing Out and READ brand.
Inspirational Deliverables
From RSVPs and email campaigns to auction materials, on-site signage, and PowerPoint displays, we handled it all. We drew inspiration from a screenprinting technique called risograph. Risograph printing is primarily known for its vibrant colors and simpler process as compared to traditional printing methods. Like SOAR’s FLiP program, maintaining accessibility while being engaging are part of risograph’s appeal.
The Fall Fundraiser raised funds in the hundreds of thousands of dollars which was amplified by a donor match program that doubled every contribution made that night. The event honored Carlo Franzblau’s legacy, energized the community, and laid the groundwork for continued impact in 2026.
a trusting partnership
C3 Media didn’t just support the event. We earned a seat at the gala — literally. The client invited our team to attend as guests, and we couldn’t think of a better way to say thank you for trusting us.
This campaign was not only successful from Sing out and READ’s standpoint but ours as well, earning a 2025 GD USA Design Award from the nation’s #1 creative design publication.
