A Refreshed Look and Feel
The existing application was functionally sound, but felt dated to both children and parents. The old interface was completely refreshed to match Sing Out and READ’s visual identity – featuring new icons, modern typography, and an illustration style that resonates with young users while maintaining the professionalism expected by educators and parents.
Technical Collaboration
Our team coordinated with developers in Ukraine, managing time zones and technical requirements to ensure smooth implementation of our design within their existing framework. This international collaboration required precise asset preparation and clear communication to meet an ambitious two-month timeline.
Brand Standards
This project reinforced a crucial lesson: a well-defined brand foundation significantly streamlines the design process, especially when working within technical constraints. As a unique project type for our agency, it showcased our ability to adapt our expertise to different requirements while maintaining consistent brand standards. But most importantly, by modernizing the visual experience, we’ve helped make learning more engaging for the next generation of readers!
Never thought I’d say this, but I actually like to read now.”
Maria,
Sing Out and READ 4th Grader
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Well done on the website! I especially like the 3-dimensional effect on the “during” picture on the before and after section.”
Wane Snyder,
Sales Executive
