Designed to Celebrate, Built to Endure
The event, Celebrating Generosity & Impact, called for a mark that could carry forward for years to come. AFP needed a flexible, evergreen logo system — something timeless, yet adaptable.
We chose typography that feels strong and generous, placing visual emphasis on Generosity and Impact — the very qualities embodied by the honorees. At the same time, we intentionally included the word Celebrating, because that’s the heart of the event: honoring and uplifting those who serve the community so faithfully.
To root the brand locally, we incorporated a buckeye leaf — a subtle but meaningful nod to Ohio and the Central Ohio chapter’s home base.
COLOR SYSTEM
Purple — in two distinct hues — serves as the primary foundation. To keep the brand fresh each year, we created a flexible accent color system. In its first year, orange was introduced. In future years, that accent can shift to green, teal, or other complementary tones — allowing the event to evolve while maintaining brand consistency.
The result is a logo system that feels celebratory, credible, and distinctly rooted in community — designed not just for one event, but for the legacy of many to come.
