Creative Direction
Each year, Bestway invites us to create a fresh look and feel inspired by the host city. For Clearwater, Florida, we leaned into a bright, coastal vibe—capturing the relaxed energy, natural beauty, and sense of fun that defines the Gulf Coast.
The 2025 BestFest logo featured a playful, celebratory typeface paired with sunset tones and ocean blues. To give the design a truly local touch, we incorporated native sea life—including a pelican, dolphin, and sea turtle—adding personality while staying authentic to the destination.
How We Supported the Event
We designed and produced a full range of branded materials to ensure the event felt cohesive, welcoming, and thoughtfully executed at every touchpoint:
- Custom BestFest event logo
- Branded PowerPoint templates for presenters
- Directional signage to guide attendees with ease
- Step-and-repeat backdrop featuring Bestway and BestFest branding
- Name badges and lanyards for all attendees
- Star General recognition banners celebrating the top-performing team members. Each banner highlighted the employee’s photo, store location, and achievements.
Thoughtfully Executed
Our focus throughout was on clarity, consistency, and care—so Bestway could stay focused on what matters most: bringing their team together and celebrating their people.
