Digital marketing can be defined as any form of marketing that exists online. More specifically, “Digital marketing encompasses all marketing efforts that use an electronic device or the Internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.” Many marketing companies will break down these services for you and you can choose which ones are best for your business. However, you should have an understanding of those services first. Keep reading to learn about:

  • Email Marketing
  • SEO
  • Social Media
  • PPC
  • Automation

Email Marketing: This service is used by companies to communicate with their customers. The emails are used to direct customer’s toward the business’s website as well as promote content, discounts, and events. These emails can also help build brand loyalty and invite customers to special events. Email marketing deploys emails to bigger segments of a business’s target audience.

SEO: Search Engine Optimization (SEO) is a service that optimizes a business’s website to “rank” higher in search engine results. This then increases the amount of free traffic a business’s website receives. By getting more clicks to a website, a business is likely to get more sales.

Social Media: If a business chooses to use social media they will generate leads for their business, drive traffic, and increase brand awareness. Social media marketing includes Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest. In today’s digital world, having a website just isn’t enough making social media essential. This service is designed to help a business create content and create a posting schedule to optimize engagement.

PPC: Pay Per Click (PPC) serves business as a way to drive traffic to their website. This is achieved by paying a publisher every time the business’s ad is clicked. The most common PPC is display ads or as most call them, banner ads. These ad campaigns can be integrated into services like Google Analytics to track and measure ROI, conversion data, and much more.

Automation: This service is used to automate repetitive tasks that a business would otherwise have to do manually. Automation uses software that automates a business’s basic marketing operations. It is extremely effective at automatically targeting segments of a business’s target audience and sends customers emails depending on their activity level. A business uses automation to call their customers to action and reinforce their brand.


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