Social Media is powerful. It’s one of the best tools in a marketer’s tool belt. The thing that makes social media so great of a tool is the ability for companies to actually engage with their customers or audience. From customers messaging you to let you know about a mistake in their food order, to them commenting on a post to ask what time you close, every interaction on social media is an opportunity to share your company’s voice, your expert customer service level, and to build trust with your audience.
Engagement on social media is the single most important thing you should be striving for. If you have a million followers but aren’t getting any comments or likes on your posts, then your follower count really doesn’t matter.
But how do you get people to engage on your post?
It’s much easier said than done! Here are a few things you should try:
- Post less
Posting every day will annoy your audience, it will also mess with the Facebook algorithm and your posts won’t be shown to everyone that follows you. I recommend posting anywhere from 1-3 times per week, but never more than 3.
- Try video content
This can get a little more expensive, but it’s proven that video content is much more likely to get engagement from your audience. People love videos, so give them what they want!
- Post when your audience is actually online
This can differ per industry, so do some research! Find out when your audience is most active and schedule your posts for when they’re online.
- Boost your top posts
Your top posts are your top posts for a reason. Always boost your top post every week or every other week. Even if the boost budget is minimal, boost it. This will not only help engagement, but will help other people who don’t follow you to see the content that is doing the best, and we always want to share our best with people.
Social Media can get confusing. It seems like we’re bombarded with analytics and metrics and numbers from these platforms all day long. But engagement is key. Getting comments, likes, messages, and reviews are what makes your page successful, so don’t ignore them!