When using your Instagram Business account, you have to consider the way you use Instagram and your experiences on the app. Out of all the accounts and people you follow, what is it that makes you coming back for more? WHY do you actively choose to follow them? That is the question you need to answer for your potential customers – why should they keep coming back for more?

C3 has put together five tips that we believe any business can use to help them build up their Instagram page.

1. Optimize Your Profile
If you’re using Instagram for business, think of your profile as your homepage. You get 150 characters, one link, and a few action buttons to win over potential customers—so be sure your profile makes a good impression. Write a killer Instagram bio. Your profile should include:
  • A quick description of what your company does;
  • Your category/industry (Shopping & Retail, Business Service, Restaurant, etc.);
  • A tone that shows off your brand’s personality;
  • Contact information (phone number, email, address, etc.); and
  • A link.


  • 2. Use A Recognizable Profile Picture
    It’s important for people to easily recognize your brand when they see your profile picture. For most businesses, this means choosing one of the following:
  • Logo
  • Logomark (the logo, minus any words)
  • Mascot

  • Don’t feel you must limit yourself to one of the above options, as long as it will help people recognize your brand quickly and easily. Keep in mind that the profile picture frame is circular so you may need to add background space around the logo, so it does not get cut off.

    3. Leverage Hashtags To Reach New Audiences
    Hashtags are a way to categorize content and discover content related to that hashtag. Research shows that posts with over 11 hashtags tend to get more engagement. Instagram breaks hashtags down into nine distinct types:
  • Product or service hashtags (#handbag)
  • Niche industry hashtags (#travelblogger)
  • Instagram community hashtags (#gardenersofinstagram)
  • Special events or seasonal hashtags (#nationalicecreamday)
  • Location hashtags (#miamieats)
  • Daily hashtags (#sundayfunday)
  • Relevant phrase hashtags (#photooftheday)
  • Acronym hashtags (#TBT)
  • Emoji hashtags (#❤️)


  • 4. Engage With Your Community
    Using Instagram for business doesn’t mean turning your profile into a nonstop sales pitch. Learn to socialize by:
  • Use your caption to ask questions and tell people to share their thoughts in the comments. It may feel cheesy but think of it as a real-life conversation.
  • Use engagement stickers in your Instagram stories to let people get to know your brand better and give them a more personal and fun side. Types of stickers: Location, Mention, Hashtag, GIF, Poll, Emoji slider rankings, Questions, and Shopping stickers.


  • 5. Analyze Your Results One of the most useful tools you can use is Instagram analytics. Dig into these regularly to monitor and better understand how your content performs. Instagram’s built-in analytics tool shares key metrics on each post’s likes, comments, shares and saves in addition to overall account reach and follower growth.