C3 has put together five tips that we believe any business can use to help them build up their Instagram page.
1. Optimize Your Profile
If you’re using Instagram for business, think of your profile as your homepage. You get 150 characters, one link, and a few action buttons to win over potential customers—so be sure your profile makes a good impression. Write a killer Instagram bio. Your profile should include:
2. Use A Recognizable Profile Picture
It’s important for people to easily recognize your brand when they see your profile picture. For most businesses, this means choosing one of the following:
Don’t feel you must limit yourself to one of the above options, as long as it will help people recognize your brand quickly and easily. Keep in mind that the profile picture frame is circular so you may need to add background space around the logo, so it does not get cut off.
3. Leverage Hashtags To Reach New Audiences
Hashtags are a way to categorize content and discover content related to that hashtag. Research shows that posts with over 11 hashtags tend to get more engagement. Instagram breaks hashtags down into nine distinct types:
4. Engage With Your Community
Using Instagram for business doesn’t mean turning your profile into a nonstop sales pitch. Learn to socialize by:
5. Analyze Your Results One of the most useful tools you can use is Instagram analytics. Dig into these regularly to monitor and better understand how your content performs. Instagram’s built-in analytics tool shares key metrics on each post’s likes, comments, shares and saves in addition to overall account reach and follower growth.