Website Technical Background
- What is the website URL?
- What CMS platform is the website built on? WordPress, Squarespace, Wix
- Where is the website hosted?
- Does your domain name live in the same account as the website?
- Do you use your domain name for your email?
- Do you have access to your hosting account?
- Do you currently have 3rd party connectivity to the website? Paypal, Bloomerang, etc
- Do you have forms to collect information? Mailchimp, Constant Contact, etc
Website Design Background
- How old is your website?
- Has your website been re-designed in the past 3-5 years?
- What do you like about your website?
- What don’t you like about your website?
- Does your website match your current branding?
- Swatches, Fonts, Tagline, and Brand Guideline available?
- Do you have access to high res logo?
- Keep copy?
- Keep images?
- Photoshoot and copywriting needed?
- Client provides samples of websites they like
Website Marketing Background
- What does your budget look like?
- What does your current audience look like? Age, gender, income, location, repeat or referral customers
- Who is your target audience?
- What service do people contact you for the most?
- Do you have Google Analytics installed?
- Are you currently investing in SEO?
- Who is your competition? Client provides competitor website list
- What does the budget look like?
- Do you have email signup areas on your website?
- Do you want to promote a cause or an event?
- Preserve a specific way of doing business?
- Email list
- Membership database
Do they need additional add on services for a later discussion?