- What is the goal of the campaign?
- Awareness? In-store traffic? Website traffic? Both?
- What can the consumer expect when they do business with you? Ease of experience?
- Do you have specific products or specific offers that will be promoted?
- How will you track those offers?
- Who is your competition? How are you different from them?
- What are your unique selling propositions? Why should someone do business with you?
- Who is the target demo that we are trying to reach?
- Gender? Age? Household Income?
- How far do your customers come from to do business with you?
- Are there other interests, lifestyle features or audience segments that should be considered?
- What is your company’s tone and style?
- What is the budget you have to work within?
- What is the campaign length you desire?
- Would the campaign need to be flighted to target specific weeks that match better with your business model?