Posting the right message at the right time on social media is paramount. So often, I see companies with great content, but little engagement, because they aren’t following the simplest rule of social media: post when your followers are online.

The best way to instantly improve your engagement across your social media platforms is to make sure you are posting your content when your followers are most likely to be online. Luckily, we have taken the research out of it for you. We created the following chart, which outlines when to post and as a bonus, how long your copy should be for maximum readership.

Instagram Facebook LinkedIn Twitter
Recommended Character Count 150 40-80 (14 words) 50-100 140
Number of Hashtags to Include 5-10 3-5 5-10 1-2
Recommended Video Length 1 minute 1 minute 1-2 minutes 30 seconds
Needs Image/Video Not always, but recommended