The best way to instantly improve your engagement across your social media platforms is to make sure you are posting your content when your followers are most likely to be online. Luckily, we have taken the research out of it for you. We created the following chart, which outlines when to post and as a bonus, how long your copy should be for maximum readership.
|Recommended Character Count||150||40-80 (14 words)||50-100||140|
|Number of Hashtags to Include||5-10||3-5||5-10||1-2|
|Recommended Video Length||1 minute||1 minute||1-2 minutes||30 seconds|
|Needs Image/Video||✔||✔||✔||Not always, but recommended|