A Bold New Brand Via Website Redesign
The redesign process focused on creating a bold, industrial aesthetic that still felt modern and engaging. We wanted Ready Jet to stand out in the concrete and machinery industry. The new website prominently features their two flagship products: the G4 Diesel and G4E Electric Robotic Concrete Removal Systems, each with unique colors and graphic elements that enhance brand recognition.
Key Objectives
Key objectives include introducing the new G4/G4E models, highlighting international servicers and distributors, rebranding to appeal to a wider audience, and establishing a separate identity from their former parent company. The target audience includes construction companies, concrete manufacturers, equipment rental firms, and industrial cleaning services, with a focus on decision-makers like maintenance managers and operations directors.
Design Highlights
Design highlights include a striking use of color to differentiate product models, impactful typography, and a cohesive visual language that laid the foundation for Ready Jet’s evolving brand. The project presented a unique challenge: balancing budget constraints with creative vision. Through strategic negotiation, we were able to incorporate a full rebrand into the website redesign, allowing for a comprehensive visual overhaul.
Well done on the website! I especially like the 3-dimensional effect on the “during” picture on the before and after section.
Wane Snyder,
Sales Executive
